TikTok is introducing a fresh option that permits them to lessen the quantity of AI-made videos appearing in their streams. This move comes as the platform revealed that it presently contains over 1 billion content made with AI.
Pilot Phase and Launch
The new functionality is undergoing trials over the coming weeks before a widespread rollout. This shift coincides with a surge in AI-generated material, driven by emerging content generation software.
AI Content on Other Platforms
Studies have shown that nearly 10% of the most rapidly expanding channels on another major platform primarily display AI-generated videos. A large amount of this output is considered “AI slop”, a phrase for substandard, mass-produced content that is frequently nonsensical or bizarre.
“We know from our community that a lot of users like content made with AI tools, ranging from digital art to informative clips, and we intend to offer the community the power to adjust the amount of that, based on their own preferences,” said a spokesperson.
Volume and Proportions
TikTok disclosed that there are now over a billion videos on its network identified as made with AI. Collectively, more than 100 million media items are added to the platform daily, making AI content a limited portion of its total content library.
Customizing Your Feed
Members will be able to reduce or increase the volume of AI content they see by using the content preference feature in the platform and picking the AI content topic. Other topics that currently be controlled under the setting include current affairs, clothing, aesthetics, and choreography.
Content Labeling and Policies
TikTok’s rules require content makers to tag “realistic” AI-made content, and it forbids malicious AI impersonations of well-known individuals or critical incidents. Any realistic AI video that is without a tag can be removed under its community policies.
In addition, the platform will henceforth attach an artificially created tag to content made using its own AI tools, or detected by an cross-platform project for recognizing artificial media. This action is designed to stop users from trying to evade the tagging system.
Educational Initiatives
The company is furthermore introducing a $2m AI literacy fund for specialists and organizations to create educational content about ethical AI use. This program will support educational bodies dedicated to teaching coding and technology.
Moderation Strategy
The platform has supported its content review process, following debate over plans to make redundant a large number of content moderators in the United Kingdom. The company is expected to cut hundreds of positions in its content moderation department in its British office, with trade unions and digital protection specialists expressing worry that staff are being displaced by AI moderation.
A senior executive clarified that human moderation would remain essential, but automated tools can shield workers by eliminating the most distressing content ahead of it has to be seen by people. The platform stated a significant reduction in disturbing and violent content reviewed by human moderators over the previous year due to reliance on its machine learning processes.
It is vital to integrate people and machines to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we additionally believe it’s extremely critical to limit contact with harmful content as quickly as possible, which is the area in which a significant AI assistance is really helping us work at speed.”
